Essay on The Effect of A Recruitment Commercial of the US...

I felt like I was being thrust into a Call of Duty video game marathon with my older brothers, my sense of danger, haste, and adrenaline started pumping. As spontaneously as it sounds, I suddenly had the urge to sign up for the United States Marine Corps after watching the commercial. The advertisement completely captivated me; the music alone propelled my lethargic body into a vigilant state. The images raised my adrenaline and the commercial persuaded me, although flaccid, to try the Marines Corps. The underlying themes of the advertisement synced my mind and emotions into desiring for the action packed life the marines pursue. The effectiveness of the commercial is the result of the interconnected ties it influences the mind and†¦show more content†¦Marines Corps feed off that society of many different cultures, thus the Marines represent every ethnicity and socio-economic class. Since both populations, civilians and Marines, dwell in the same nation the two groups seemingly become indistinguishably intertwined with each other, until the time comes for the Marine to be called to duty. The three biggest ethnicity groups in the U.S. are shown throughout the commercial, representing the faces of the average civilian and current U.S. population, thus appealing to those ethnicities. The advertisement also appeals to the socio-economic background of the audience, since it shows its three main characters from the three major location-communities: rural, suburban, and urban settings. In all, it is effective in appealing to all discourse communities and lacks the discriminating theme that most commercials hold, being that they usually only use white American characters instead of a mix of other ethnicities. Although being a female, I was persuaded to consider joining the U.S. Marine Corps after watching the commercial despite it not targeting my gender population. This commercial directly targets the male audience more than female population because of the masculine and machismo themes in the advertisement. The commercial is entirely composed of male characters, thus making it easier for the U.S. male population to relate to them. Statistically, the United States Marine Corps has the lowest percentage ofShow MoreRelatedAlaska Glacial Retreat And Acidification Impacts On Ecosystem Resilience Essay1665 Words   |  7 PagesThe EPSCoR Overarching Question is: How can we understand regime shifts and tipping points in large-scale ecosystems in Alaska. The theme we will address is: Coastal margins and marine living resources. Overarching Goal: This proposed EPSCoR will focus on the impact of glacial melt on the physics and chemistry of the marine environment, and their consequences for the intertidal and coastal biological communities. 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